There are a couple of things to remember when it comes to a landing page.
It is the face of your business. This is the first thing that a customer sees. And you have 30 seconds to get their attention.
There are elements that can help you do that:
- Headline: Make sure it is short and to the point
- Important Info: Tell the user what they are looking at.
- Call to action: Give the visitor an opportunity to act now.
After you got the essentials down you can continue creating the design of the page in the way the leads the eye of the customer. You can have an image that is inspiring or a testimonial about your service that is a show of another customer trust in you, or you can provide the list of benefits that your product has to offer.
Things that are very important as well for the optimizing the landing page experience are the tags you are using in all the media that is on the main page. All the images need to have the tag and that tag needs to match the keywords in your ad. The more connection your landing page has to your ad the better. It establishes a trust of the customer what they see what they came for the right of the bat and don’t need to go searching the webpage for it for another 10 minutes.