Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines.
Creating content is a start for every business journey on social media. Posts need to be engaging, interactive and informative. Strong social media presence means, more connections and it will be easier for new users to discover you.
Content then is shared and linked to your business pages.
Gaining followers and traffic is important for your social media as it is important to the business. You need to gain the trust of the followers by creating content constantly and consistently.
When people interact with your brand online it creates community and is a great way to build professional relationships and brand recognition.
Find people in the same community and collaborate with them. Create a promotion and get attention to your business. It is a great way to gain new followers for you and for the person you are collaborating with.
When you are active on social media and have brand recognition online it helps google to index your webpage higher. Think about it this way. Every time you post on social media or on your webpage, the search engine needs to create an index for the information that is shared. The more engagement you give the more indexing you get.
After you did your job and optimized your social media for search engines. Now it is time for the search engines to do their job.