Information Design

  The outcomes of this course are very helpful in the professional environment. Moving forward I will be using the skills like research and audience-focused writing and design in my personal, business and professional communications. Even already, I have been...

Ranking, Link Building & Google Analytics

Take Advantage of Google Analytics Google Analytics provides an incredible insight into SEO data which is a major part of your Ranking strategy. To get more traffic you want your page to rank high in the SEO; to get the high ranking you need to pay attention to the...

Social Media for SEO & Social Networking

Social Media for SEO & Social Networking   Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. Creating content is a start for every business journey on social media. Posts need to be...

Landing Page

There are a couple of things to remember when it comes to a landing page. It is the face of your business. This is the first thing that a customer sees. And you have 30 seconds to get their attention. There are elements that can help you do that: Headline: Make sure...

Optimizing Ad Performance

ROI & Optimizing Ad Performance   Here is the main layout of your Account. You have 3 most important parts: Ad groups Ads Keywords To optimize the ad performance, you need to make sure you are making the right changes to all three levels of communication....

Relevance & Quality Score

Everybody Wins If the advertisement is of high quality, everyone wins - both users, and advertisers, and Google. This is the basic principle of Google Ads. That is why we evaluate the quality of the ads. This makes ad quality critically important to Google...

Contextual advertising in Google Adwords

Contextual advertising in Google Adwords When making purchases on the Internet, some users are guided by the recommendations of friends, but most customers simply select the first sites in the search. If the online store is in the top, then it exists for a long time...

Reflection: Keywords

There are a couple things you need to think about when coming up with the keywords for your advertisement. Marketing costs money and you want to use the budget wisely. Target your audience. Think as they think. Identify what is important to them. What are the words...

Reflection: Legal Structure

Do I need a legal structure for my small blog? Are you hoping one day to get some profit from the blog? Then YES! Anytime we are involved in making some money from something it is a good idea for a legal structure. If you are determined to turn your blog into a...

Reflection: Site Design

Creating a Web Space in 2020. Design Trends. First of all, design trends in 2020 are affected by mobile devices. Only last year, the frequency of browsing sites using mobile devices exceeded the use of laptops and computers. It is logical that the design of the...