Information Design

Information Design

  The outcomes of this course are very helpful in the professional environment. Moving forward I will be using the skills like research and audience-focused writing and design in my personal, business and professional communications. Even already, I have been...

Ranking, Link Building & Google Analytics

Take Advantage of Google Analytics Google Analytics provides an incredible insight into SEO data which is a major part of your Ranking strategy. To get more traffic you want your page to rank high in the SEO; to get the high ranking you need to pay attention to the...

Social Media for SEO & Social Networking

Social Media for SEO & Social Networking   Social media SEO refers to how social media activities can boost your website’s organic traffic through search engines. Creating content is a start for every business journey on social media. Posts need to be...

Landing Page

There are a couple of things to remember when it comes to a landing page. It is the face of your business. This is the first thing that a customer sees. And you have 30 seconds to get their attention. There are elements that can help you do that: Headline: Make sure...

Optimizing Ad Performance

ROI & Optimizing Ad Performance   Here is the main layout of your Account. You have 3 most important parts: Ad groups Ads Keywords To optimize the ad performance, you need to make sure you are making the right changes to all three levels of communication....

Relevance & Quality Score

Everybody Wins If the advertisement is of high quality, everyone wins – both users, and advertisers, and Google. This is the basic principle of Google Ads. That is why we evaluate the quality of the ads. This makes ad quality critically important to Google...